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Good Web Design Starts with Better Questions
What was the plan here? Good web design starts with asking better questions about goals, capacity, and the features an organization can realistically support.
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The Best Website-Building Advice I Ever Received
The best advice I ever received as a website designer was simple: choose a content management system with a strong community behind it. When I began working with WordPress, I was fortunate to live near an active WordPress community in the San Francisco Bay Area. Tech Liminal hosted WordPress support meetups in Oakland twice a…
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A Simple Subscribe Button Isn’t Always Simple
As many of you may know, WordPress is my go-to website builder. Clients often ask me to integrate or embed features I am not familiar with. Today, a client sent me a link from Beehiiv and asked me to add it as a Subscribe button in the main navigation of her WordPress website. At first…
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AI for Clarity, Not Shortcuts
As a web designer, I spend a good deal of my time communicating with clients by email. Because much of what I share, recommend, or propose is technical, my emails need to be detailed, clear, and precise. That takes time. In the past, I spent a lot of time writing, reading, and rewriting client emails.…
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Why Client Confidence Matters More Than Beautiful Websites
Beautiful websites attract attention, but client confidence creates long-term success. Here’s why empowering clients to manage their own WordPress websites has guided my work since 2012. For the first couple of years of my web design business, I built websites using HTML and CSS. My clients loved the websites I created—but there was one problem.…
Insights
Welcome to Insights, where I share practical ideas, lessons learned, and real-world solutions from designing, developing, maintaining, and improving WordPress websites. Whether you’re planning a new website, looking to strengthen an existing one, or curious about emerging topics like Answer Engine Optimization (AEO), you’ll find articles that help you make informed decisions. Explore WordPress tips, client stories, website strategy, maintenance and security, accessibility, behind-the-scenes project insights, and lessons I’ve learned from helping nonprofits and small businesses build websites that support their goals